Lance c. Cassell

Director of Business Development & Product Strategy

Lance leads our business development efforts and guides ALL's product strategy.  He brings over 15 years of corporate development experience within the EdTech and enterprise software sectors.  Along with an extensive knowledge of mobile technologies and scalable consumer-focused products and services, he has a proven track record of building relationships and a solid reputation for increasing revenues and key client retention.  Lance is passionate about education technology, new media platforms, and interactive story-telling.  

He has demonstrated experience designing courses and training materials, deploying technology in the classroom, and developing for the web.  Lance has a background in the multimedia development of educational/training and print materials, distance education, instructional technology, and eLearning.  Specific multimedia experience includes e-learning course development, web development/management and HTML elements, video/digital asset production, and multimedia management (text, graphics, video, audio) for training and instructional purposes.  He is proficient in the use of instructional technologies, such as eLearning/content authoring tools, Learning Management Systems, web conferencing, cloud computing, and custom software solutions.

Lance is adept at integrating technology into synchronous, asynchronous, blended/hybrid, and online learning environments to enhance training programs.  He excels at explaining technical concepts to expert and non-expert audiences, including adult learners and administration.  A thorough knowledge of the ways that emerging technologies, digital archives, intellectual property laws, and strategic initiatives are transforming digital learning.

Lance enjoys following world football, reading non-fiction in the morning and living in Baltimore, Maryland with his wife and two daughters.